In 1992, the firm plans to enter the European Community with its products. Quick-response systems save retailers nationally almost $100 million by reducing inventory costs and the number of markdowns, while increasing sales by 20 to 28 percent annually, according to a report by Andersen Consulting.Īs he takes over the Haggar presidency, Haggar will be seeking new ways to expand the company. Touted as one of the industry`s first and most advanced interactive quick-response systems, HOT tracks sales and restocks merchandise within days, rather than weeks. In recent years, Haggar also has developed the Haggar Order Transmission program-dubbed HOT-which electronically links Haggar to its suppliers and retailers. About half of the assembly is done offshore, although Haggar said all materials are of U.S. to plants in Mexico and the Caribbean Basin. In addition, Haggar cited other actions taken by Haggar in its recent history that have kept the company on a financially sound footing.įor instance, about five years ago, the firm began to shift its assembly functions from the U.S. ''Haggar is a well-known and well-accepted brand.'' The bi-stretch fabric provides ultimate comfort with exceptional fit and feel. It has been designed with a simple pull on waist, faux front pockets, functional back pockets and a slim leg. Hutchens, president of Penney`s Men`s Division. This dream jean from Haggar enhances the silhouette of all body shapes. ''It`s a perfect marriage,'' said Thomas D.
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decided to carry the Haggar label, although the department store carries Haggar merchandise as part of Penney`s own private-label program. Shop and save with VarageSale, your free virtual garage sale app. Haggar`s efforts received a boost earlier this year when J.C. Haggar said Haggar Apparel manufactures 24 million to 25 million pairs of slacks annually, a 10 to 11 percent market share of the slacks industry, not including jeans. The campaign was produced by Dallas-based advertising firm Tracy-Locke Inc. The exception is the commercial for Haggar`s EZs line of 100 percent cotton casual pants.
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All but one of the three 30-second TV spots airing in 37 markets are for the Haggar brand. Shop Mens Haggar Size XXL Casual Button Down Shirts at a discounted price at Poshmark. The national ''feel for America'' image campaign, which began in May and is scheduled to continue through late 1991, emphasizes the Haggar name. In addition, an estimated $7 million to $8 million is spent on ''co-op'' advertising with retailers. 1, Haggar quadrupled its advertising budget to match the $20 million spent by Levi promoting Dockers. Haggar said 1990 sales volume should reflect a 10 to 11 percent increase. Privately held Haggar doesn`t make its financial statements public, but industry estimates put Haggar Apparel`s 1989 sales at $375 million to $400 million, about 8 percent above 1988`s sales.
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